Tethering settings on iPod touch

Trying to force a company who creates a closed platform devices to become an ‘open’ platform is foolhardy at best. The iPod touch and iPhone platforms are designed to work for the consumer who simply wants devices that just work, just like their computer line. It is not anyone’s ‘right’ to force any company to make the devices into hobbyist toys like Windows based PC’s. Which has proven to inevitably be unstable, unpredictable, and ultimately an unnecessary burden to the consumer. The argument for ‘jailbreaking’, or forcing Apple to provide ‘open’ devices, platform, or application-access is extremely week, and impulsive.

I have had my iPod touch for nearly a year now, I never jailbroke it until about two days ago just to see what this is all about. To be perfectly honest the stock device was stable, and reliable I only had to force shutdown once the whole time. Once jailborken though, it hangs, freezes, and often requires forced shutdowns. This is precisely what average people who aren’t PC hobbyists don’t want to deal with. It is precisely the reason people are sick of Windows, and PC’s as a platform. People don’t want there to be nothing but hobbyist toys for computers and phones. Some people, even many people just want computers, phones, devices and tools that just work. They don’t care if you can tether, they don’t care if you can change the background, dock, icons, etc. They don’t care if you can change the battery from a progress bar to percent. Lots and lots of people just want devices that work, are easy to use, and consistent.

This is something Windows users are new to because Microsoft, and the PC world have caused us to feel like hobby toys are all that is possible. In reality it is not, Apple has always been demonized for having proprietary features, software, or platforms. But in reality what they are providing is a finished consumer product, a personal computer for everyone. Whereas on the other hand, the Windows, ‘PC’ market has largely and realistically been targeted at hobbyists. Hobbyist are people who want to fiddle with things, changes unnecessary settings, fix problems, and frivolously customize things.

Overall this debate has nothing whatsoever to do with antitrust or anticompetitive monopolies. There is nothing monopolistic or noncompetitive in making a whole product, and controlling what runs on it. It’s what I would call complete and complete product. Something anyone can use, and depend on. And they aren’t stopping anyone from competing. Anyone can go make a device, and an appstore, and control it any way the please. As a matter of fact, there is already a company which is competing with Apple in the smart mobile device arena, it’s called Palm.  Blackberry also competes with apple.  In my experience with Palm there were stability and ease of use issues as well, I had to deal with crashing and things because there was no quality control for applications, which transitions me to my next topic.

The appstore is necessary, developers aren’t infallible, and some are just plain lazy. There must be a sets standard and method for assuring quality and stability in all applications. Apps need to ‘play nice with others,’ and without an approval process and set standards there is no way to assure this.  The Apple App approval process provides this.

What it comes down to is Apple makes personal computers, be it desktops, laptops, or mobile devisees. This is what they specialize in, and have been doing for 30+ years. Microsoft makes toy operating systems, for toy computers for hobbyists to play with, and they have been doing that for about the same amount time.  There is an entire market of people who just want serious tools that just work. The Microsoft/PC offerings never have addressed that, nor will they. As we see Microsoft only comes close, when it closely copies Apple’s offerings. Windows 7 is much like OSX in appearance because they want to confuse people about what makes it different. But it doesn’t change the fact that it’s  underpinnings have long been, and still are largely designed for hobbyists, and designed for people who want to play, not people who want to work.

Now while there are many facets to this topic for the sake of persuasive appeal I would make other articles about them.  For now this is how I see the market. Nearly 10 years ago, I witnessed the release of the first iPod, at the time I had a thought that people should start investing. It was $30 some per share then, now it is $190+ just about 10 years later.  I believe the best way, or ‘road map’ for the marketing and development of computing devices and software to go is in the path Apple is beating. It will provide stable, secure, well thought out, useable computing for everyone.